Developing a Winning Resume

A winning resume is well thought out and planned to make a great first impression. Review these guidelines to see how your resume measures up!

Check and Recheck Spelling!

Spell check has made many of us lazy! Print your resume and hand it to a fresh pair of eyes to review. Spelling errors will guarantee your resume a slam-dunk into the garbage!

Contact Information

List all contact information at the top of your resume. Do not make a recruiter or sales manager go hunting to find you! Chances are they won’t.

Target Your Objective!

Target your objective to the position or industry you are applying. Either make several versions of your resume or keep your objectives generic:

Objective: To obtain an outside sales position within a pharmaceutical company.

(This is a great objective, unless of course you are sending your resume to a Telecom company or having a recruiter market your resume to variety of industries.)

Objective: To obtain an outside sales position within a progressive company.

Education & Experience

List your education clearly on your resume. Include the institution attended, and the degree obtained. The general rule states to move your education to the bottom of your resume after two years of working experience.

Job seekers still attending college should highlight their education at the top of their resume with the date of anticipated graduation.

Dates are important!

Make sure every position held is clearly marked with dates. Chronological resumes work best. Begin with the most recent job first.


Keep job descriptions brief. Use bullets to highlight work experience. Do not write a summary of your history (i.e. Paragraph form).

Computer Skills

Make sure to list computer skills on your resume. This is especially important as we move further into the world of technology!

Highlight Achievements!

Awards, achievements, rankings, percentage of quota should be highlighted on your resume.

Additional Information

Additional information should include interests (sports, hobbies) or other activities (fraternity/sorority membership, volunteer experience, etc.)

Leave all personal information off!

(i.e. marital status, age, height, weight)

Presentation is important!

Use bold and CAPS to highlight employers or achievements. Your resume should visually make sense so a recruiter or sales manager can find the most important information quickly.

Make Sure your Resume Answers these Questions:

  • When did you work for XYZ company?
  • Who were you selling to?
  • What were you selling?
  • What did you achieve within your company? Quota? Rankings? Presidents Club? Rookie of the year?
Looking for more tips?  Check out our sales career blog and search the various categories. 
Don’t forget, after each interview, be sure to immediately send a “thank you” letter, or you won’t even be considered for the next round.