4 Crucial Mistakes That Will Ruin Your Sales Call (And What To Do Instead)

By David Fisher –  In this article, I’ll explain how to build rapport on a sales call, and 4 lethal mistakes to avoid during your sales conversations. In our rush to focus on the latest automated email app or Chrome extension, we’ve forgottenthat at its core, sales is about harnessing the power of human-to-human interactions. Because of this, too... Read More

What Really Drives Sales Growth and Repeat Business?

By Shaun Buck – Have you ever analyzed what really drives sales in your business? Most people tie their answer to marketing or new leads. Those can be drivers but not the main driver for small businesses. What causes one person to shop with you for years, driving out of their way to get to you, while... Read More

4 Bad Sales Behaviors to Break

By Shari Levitin –  How many times has this happened to you? You firmly decide what you’re going to do — whether it’s going on a diet, calling that referral, or refraining from drinking that third glass of wine. But then you end up doing exactly the opposite. Binge watching “Orange Is the New Black,”... Read More

When the Customer Fixates on Price It’s Probably Not About the Money

By Grant Cardone-  If the person I’m working with can afford the product, but isn’t buying and continues to focus on the money, I realize this buyer has other concerns. While your customer may be objecting to price, know there is something else you might not know. He or she is thinking… Is this the... Read More

3 Most Effective Ways to Further Engage Your B2B Leads

By Jason Kulpa –  Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response... Read More