Blog

Same Side Selling: 9 Integrity-Based Approaches to Fuel Your Sales

By Shama HyderFounder and CEO, Zen Media Today’s connected consumer, a boundary-defying social phenomenon that blurs the lines between consumers, corporate buyers and other external and internal stakeholders, demands highly personalized products and services customized to individual needs. That’s why connected consumers are saying enough to: Impersonal engagements Pushy interactions Scripted up-selling When salespeople utilize strategies that... Read More

The Only Reason Most Salespeople Aren’t Getting Any Results from Social Selling

By thought-horizon | May 2, 2019 There has been considerable buzz around social selling in recent years. Cited as the “future of sales,” it has been significantly impacting lead generation and prospecting for businesses of various sizes. Since introduced, social selling has offered better ways for sales professionals to find, approach, and engage with prospects. However, the bigger picture... Read More

5 Ways to Be a Successful Account Executive

As an Account Executive, how many times have you dreaded making a sales call, wondering if the prospect really wanted to hear from you? Sales is a tough job, but it can also be very rewarding. The latest surveys and research indicates that customer experience is the most significant differentiator these days. Customers expect their experience with... Read More

How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips)

How to Motivate a Sales Team to Improve Each Rep’s Performance (3 “Types” and 12 Tips) By: Mary Grothe   Do all the research you want… Implement all the bright-shiny strategies you can think of to get sales reps excited about their roles and success… And more than likely, they’ll still fall short of reaching their goals.... Read More

A Radical Prescription for Sales

A Radical Prescription for Sales By: Daniel H. Pink   Some things in life we know are true. The sun rises in the east and sets in the west. A body in motion will remain in motion unless acted on by an outside force. And the best way to motivate salespeople is by offering them commissions. But... Read More