Yearly Archives: 2018

By Geoffrey James –  Every time a customer hears or reads these common words or phrases, they’re less likely to buy from you. Over the years, I’ve reviewed and rewritten hundreds of sales and marketing emails. I’ve also received thousands of them and, since it’s my radar, I immediately notice what they’re doing wrong. Anyway, I... Read More

By Tony Sanders –  It doesn’t matter how talented a salesperson is, how many skills they have or what techniques they’ve learned, if they are not able to mentally execute that knowledge than it is as valuable as not having any knowledge at all. Have you heard of the 80/20 rule? No, not that 80%... Read More

By Victor Antonio –  Companies are using AI in all kinds of innovative ways to advance their businesses. If you’ve ever searched Netflix to watch a movie, AI (a recommendation algorithm) was no doubt used in your decision about what to watch.  If you’ve shopped on Amazon, your decision about what to buy was also... Read More

By John Barrows –  The days are long, the temperature is hot and the Red Sox and Yankees are battling it out, which means summer is here. Unfortunately for us in sales that means a summer slowdown is coming before the hockey stick of Q4 hits. Instead of falling victim to the slowdown and struggling... Read More

By Heather Wilde –  No matter what type of company you have, how many people you convince to use your product or service can mean the difference between success and failure. While we may use marketing, advertising or good-old-fashioned chutzpah to reach our goals, for many the most reliable way to get people to convert into customers is still... Read More